Labels Looking to Turn Every Social Network Profile into a Digital Retailer…
Posted July 30, 2007 — in Music News
Just imagine that you could purchase a song everytime and everywhere you saw, streamed and listened to a song on the net. That is the goal here.
Record labels big and small are working toward the goal of turning every social network profile, blog and fan site into a digital music storefront. Their ultimate objective is to post a “buy” button next to each track. For instance, More than 9 million fans have posted Fall Out Boy’s “A Little Less ‘Sixteen Candles,’ a Little More ‘Touch Me’” to their respective sites.
We don’t know if social networks can translate promotion into sales, but who cares. Its about impressions..right?
Read the full details here.
yea, just saw Reverbnation.com updated their widgets so that people can buy the track aswell as stream it without having to leave the site their on. I for one am not that quick to buy (I can atleast wait to go to itunes), but I guess this a step forward for impulse buying.
Comment by Brian — July 30, 2007 @ 12:12 pm
impulse buying is key for this to work. The world is full of impulse buyers. Its a human buying behavior worth profiting from to some.
Comment by koar — July 31, 2007 @ 8:52 am