the Disney Channel plays more music than MTV and VH1 combined…
Posted August 13, 2007 — in Music News
How do the kiddie anthems beat rock and hip-hop to the top of the charts without the support from mainstream radio?
The Disney Machine is quite interesting. Matthew Gerard has written more than 200 songs for Disney Music Publishing which has turned Disney’s tween pop into the shrinking record industry’s grown area. Gerrard and a few partners write the candy coated, controversy-free songs while the Disney Channel and more than fifty Disney Radio Stations promote it.
David Agnew, President of Walt Disney Records tells Rolling Stone that the Disney Channel plays more music than MTV and VH1 combined.”
With no support from mainstream radio, the formula works…
The Cheetah Girls 2 TV-movie sountrack went platinum while Hanna Montana went 3 million.
Gerard sees the phenomenon as an echo of the teen-pop boom of 1998-2002, except “younger and cleaner”. “We live in a tough world,” adds Agnew. “People want wholesome family entertainment”.
well, this is also the age group (parents and young kids) that doesn’t download music. so basically, to sell well, all you’ve got to do is market to these age groups.
Comment by melie — August 13, 2007 @ 12:22 pm
Hollywood Records is cool too
Comment by realmad — August 13, 2007 @ 5:12 pm
well…got to see what labels will be signing. looks like kid bands will be taking over.can’t wait to see what American Idol bands will be like.
bottom line…what sells is what a label will go with.
Comment by larry anderson — August 14, 2007 @ 7:29 am
Actually indie rock bands are a new trend .. time to move on .. emo is over .. indie rock will be soon too.
Comment by realmad — August 14, 2007 @ 10:09 am
But what’s going to happen when the tweens turn into teens? This is a short-term trend. As a record label, you can’t market much music to little kids. The Disney Channel business plan works because the music isn’t directly in their faces. It’s a part of the programs they’re watching. A major record label shouldn’t sign a group like the Cheetah girls because it won’t work on radio. Tween-pop groups go nowhere unless they’re heavily promoted to the right demographic. Unless you can get it on the Disney Channel, major-labels shouldn’t sign more bubblegum-pop.
The only music MTV plays is 1-minute segments of songs on TRL. VH1 is no better. They aren’t there to sell music, they’re there for the ratings. The Disney Channel is associated with a record label, so obviously they’ll promote all of the music they can.
Comment by annie — August 14, 2007 @ 1:46 pm
this morning was watching CBS news and saw the segment on High School Musical.this has made a bunch of overnight stars out of kids. if we have learned anything on KOAR that labels are in buisness to make money. and will sign what sells. if Hanna Montana can sell 3M. look at what labels have signed in the past. girl groups,boy groups, what ever trend that gets the attention is were a label is going. this should last about the next 3 to 5 years. i didn’t think this decade would go out without some type of trend.
Comment by larry anderson — August 15, 2007 @ 5:41 am