EMI Removes Radiohead ‘Rainbow’ Ad
Posted November 13, 2007 — in Music News
EMI removes Radiohead Ad: The saga between Radiohead and EMI continue when the band’s former label removed a misleading ad for the group’s back catalogue from the internet.
Anyone typing in Radiohead into Google would see an ad at the top of the search results reading: “Radiohead - New Album ‘Rainbow’ now available as boxset”.
The ad was not directed the “discbox” edition of In Rainbows but to a website where EMI subsidiary Parlophone is selling a box-set of the seven albums Radiohead recorded while they were still signed to the label.
Its been said that EMI is trying to compete with its former charges’ independent release. While EMI has denied this, the ad (visible in a screengrab from Friday, above) raises new questions about the label’s
motives. (The Guardian)
Are Games More Relevant Than Radio? Guitar Hero III sold over $115 million in its first week, making it the best launch in the company’s history. Not only is Guitar Hero popular among gamers but it also exposes new music. For instance, Roadrunner Records said that sales of Dragon Force’s album “Inhuman Rampage” increased 126% week-on-week in the wake of Guitar Hero III’s release. Slipknot, another Roadrunner artist featured in the game, also saw its album sales increase. EA’s Steve Schnur asserted that games were now more relevant than radio when it comes to promoting new music.
GH3 is definitely boosting sales — one band in the game, the Fall Of Troy, saw a huge bump in downloads last week, including a MASSIVE bump in “F.C.P.R.E.M.I.X.,” the song they have in the game.
Comment by Scott — November 13, 2007 @ 11:45 am
were now more relevant than radio. anything is more relevant than fm radio. being they don’t play most of the hard rock or metal bands signed.doors keep opening for music and finally someone is catching on.
Comment by larry anderson — November 13, 2007 @ 12:01 pm
A New track from AFI ‘Carcinogen Crush” will be on the Guitar Hero Soundtrack.
Guitar Hero definetely exposes new artists!
Comment by lilly — November 13, 2007 @ 12:29 pm
EMI got caught with their pants down. Trying to profit from new Radiohead Album by selling old products. Nice one boys.
Comment by tina — November 13, 2007 @ 12:30 pm
Dragon Force is an amazing band. The guitar duo is incredible. I suggest anybody who is a fan of guitar rock to pick the album up.
Comment by john — November 13, 2007 @ 12:31 pm
We sent KOAR some new music so please get back to us.
Comment by rich — November 13, 2007 @ 12:32 pm
Guitar Hero is one of the most successful games in the US. With millions of kids playing this game its obvious that it would help with music sales.
Video Games are the future in exposing new music.
Comment by liz — November 13, 2007 @ 12:34 pm
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Pingback by Learn Guitar » EMI Removes Radiohead ‘Rainbow’ Ad — November 13, 2007 @ 4:40 pm
The future of music? I don’t know about that.
I think Guitar Hero is a special case in that the music IS the game. But I feel like packaging a song with a video game lessens the impact & shortens the lifespan of the song. If I hear a song & instinctively think of Super Mario Brothers 3, it’s much more difficult to genuinely connect with the song. I’ve got to break through that connection, first. And if I never break through (keep in mind that your mind is never on the song during a video game, it’s in 100 other places), it’s entirely possible that as soon as I’m done with the video game, I’m going to be done with the song. And the turnover for video games is as rapid as the advancement of video gaming technology, so that doesn’t bode too well for the songs.
Even with Guitar Hero, for months after Guitar Hero 2 came out I couldn’t hear Jessica by the Allman Brothers without seeing those colored dots flying at my face. I had to stop playing the game so the song wasn’t ruined for me.
Will it lead to sales? Sure. But keep in mind that Guitar Hero is a special case… It’s an interactive music game that’s only as good as the songs. It’s the only game where playing the game REQUIRES you listening to the song. Moreover it’s a game that features only guitar rock. Don’t think the entire music industry can sit atop the shoulders of a single rock video game. Even though it’s a huge selling game, it’s still a small piece of the video game pie. The Halo series (were they to license songs for their games) wouldn’t have the same impact.
This is another way to expose songs, yes. But is this THE way? Heck no. Is it even a GOOD way? I don’t really think so.
Comment by Jon Cole — November 16, 2007 @ 11:48 am
Guitar Hero isn’t the only video game that exposes music! I’ve been bought by games before such as the soundtrack to the Madden NFL series.
Being a lover of hard rock/metal and a video game buyer, I definitely agree with the article in that games sell music. I can’t remember the last time I listened to the radio. Sadly, it is pointed toward my age group(around 18) too.
Comment by Andrew Akins — November 17, 2007 @ 10:49 pm