Sony BMG UK Adds Blogging To The Job Description
Posted December 20, 2007 — in Music News
Ged Doherty CEO of SonyBMG in the UK has issued a new corporate marketing strategy. He said said the company “has made it obligatory for all senior staff at both Columbia Records and RCA Records to start blogging actively”. According to the Register CEO Ged has made it clear that staff are expected to blog and participate in the community. He sees it as part of people’s jobs.”
SonyBMG A&R staff will actively take part in two new communities, Columbia Demos and RCA Demos.
Why Blog? How did they come to this conclusion?
Because consultants trumpeted it as a way of cutting out the PR and media and presenting a more “authentic” voice of the corporation. Oh, I have seen this before. Basically an ‘outside’ consultant company who is paid by SonyBMG thought of this bright idea probably because they ran out of ideas. What about the people who can’t blog? I would personally encourage the entire staff including the janitor to be watchful for up and coming talent which is key for the growth of a major music company.
lol This is going to be entertaining. I, personally, can’t wait.
I think they should all get livejournals, though. That would be absolutely golden.
Friends only!
Comment by Jon Cole — December 20, 2007 @ 9:36 am
First off… this is old news, back from April, and they didnt follow through on this, as you can see by the lack of blog entries.
Nevertheless, the only way to raise the value of a record label and make it more authentic, is through it’s artists. That’s what people care about and pay attention to.
Comment by Trent Reznor — December 20, 2007 @ 9:58 am
yeah the catch with that blog thing.
YOU HAVE TO BE IN THE UK. I think a majority of the readers here are from the US .. am I right?
Comment by realmad — December 21, 2007 @ 12:04 pm