Teen artists usually get their break on television. The Disney Channel reincarnated “The Mickey Mouse Club” in 1989, launching the careers of Britney Spears, Christina Aguilera, and Justin Timberlake.

The Disney Channel has also produced several multi-million brands including the Cheetah Girls, ‘High School Musical’ and ‘Hannah Montana’. Both High School Music and Hannah Montana could reach $1 billion in retail sales this year.

Disney’s latest success is the Jonas Brothers which has already sold 1.1 million copies. Employees at the company think the success of the Jonas Brothers hasn’t even reached the pinnacle comparing them to the Beatles.

Disney has its promotion down to a science. The Jonas Brothers benefited from on-air campaigns and live events on Radio Disney. The band also was featured in an episode of ‘Hannah Montana’ and opened up for Miley Cyrus on her North American Tour. Disney will also feature the Jonas Brothers in a reality series this spring.

No other major music label can compete with Disney and its marketing power. Disney is a bully when it comes to breaking their artists.

“They own the talent, they own the distribution, they can promote it all the time on television,” said David Smay. “It’s almost impossible not to have a hit”.