Comments on: Advertising: Print Magazines Vs Web http://www.kingsofar.com/2008/04/07/advertising-print-magazines-vs-web/ Welcome to Kings of A&R, the #1 music industry site in the world where fresh new faces get discovered Sun, 14 Mar 2010 17:38:46 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Jeff small - Direct Response Advertising Expert http://www.kingsofar.com/2008/04/07/advertising-print-magazines-vs-web/comment-page-1/#comment-128609 Jeff small - Direct Response Advertising Expert Tue, 08 Apr 2008 17:23:33 +0000 http://www.kingsofar.com/2008/04/07/advertising-print-magazines-vs-web/#comment-128609 Looking only at cost is a mistake. It's not just what you pay, it's what you get. Or, a better way to say it is "It's what you get for what you pay." Check out www.strategicmediainc.com for more information. Or, you could also learn a lot from the articles at www.directresponseradio.com. All very valuable free information on how to think about advertising, costs, etc. Looking only at cost is a mistake. It’s not just what you pay, it’s what you get. Or, a better way to say it is “It’s what you get for what you pay.” Check out http://www.strategicmediainc.com for more information. Or, you could also learn a lot from the articles at http://www.directresponseradio.com. All very valuable free information on how to think about advertising, costs, etc.

]]> By: Free Advertising http://www.kingsofar.com/2008/04/07/advertising-print-magazines-vs-web/comment-page-1/#comment-128589 Free Advertising Tue, 08 Apr 2008 13:15:53 +0000 http://www.kingsofar.com/2008/04/07/advertising-print-magazines-vs-web/#comment-128589 Very good points. Print ads can be very ineffective and costly. On the other hand, so can internet advertising. However, social networking and bookmarking, amongst other methods, can be free and bring more traffic to a site, translating to sales. Very good points. Print ads can be very ineffective and costly. On the other hand, so can internet advertising. However, social networking and bookmarking, amongst other methods, can be free and bring more traffic to a site, translating to sales.

]]> By: John http://www.kingsofar.com/2008/04/07/advertising-print-magazines-vs-web/comment-page-1/#comment-128588 John Tue, 08 Apr 2008 11:59:34 +0000 http://www.kingsofar.com/2008/04/07/advertising-print-magazines-vs-web/#comment-128588 Online publishing is booming now and most of the readers are encouraging epublishing. Survey’s also predicting that web publishing is rapidly increasing from the past three years. I do the frequent research on publishing trends and I found recently a website www.pressmart.net provides the digital solutions for all print publications. I think using these kinds of services would be helpful for the publishers in the process of digital publishing. Online publishing is booming now and most of the readers are encouraging epublishing. Survey’s also predicting that web publishing is rapidly increasing from the past three years. I do the frequent research on publishing trends and I found recently a website http://www.pressmart.net provides the digital solutions for all print publications. I think using these kinds of services would be helpful for the publishers in the process of digital publishing.

]]> By: Universal Indie Records http://www.kingsofar.com/2008/04/07/advertising-print-magazines-vs-web/comment-page-1/#comment-128582 Universal Indie Records Tue, 08 Apr 2008 10:44:41 +0000 http://www.kingsofar.com/2008/04/07/advertising-print-magazines-vs-web/#comment-128582 This one hits home. I launched an hip hop publication 2 years ago called Hoodgrown that catered to indie artists as well as the major labels. We had a low cover price because we wanted to make the magazine advertiser supported and had our page rates low enough so that even the most cash strapped indie could afford to advertise. Regardless, getting content from both the majors and the indies were no problem... getting people to part with advertising dollars was a whole other ball game. I'm a graphic designer, not a salesman (in that sense) so after 3 issues and having just landed a distribution deal for the magazine through TransMedia and Footlocker (finagled by the Game's then publicist, Shemia Miller) I had to cease publication and focus online. I'm making more money online than I did in print... but I still miss having a phyiscal publication. This one hits home. I launched an hip hop publication 2 years ago called Hoodgrown that catered to indie artists as well as the major labels. We had a low cover price because we wanted to make the magazine advertiser supported and had our page rates low enough so that even the most cash strapped indie could afford to advertise.

Regardless, getting content from both the majors and the indies were no problem… getting people to part with advertising dollars was a whole other ball game. I’m a graphic designer, not a salesman (in that sense) so after 3 issues and having just landed a distribution deal for the magazine through TransMedia and Footlocker (finagled by the Game’s then publicist, Shemia Miller) I had to cease publication and focus online.

I’m making more money online than I did in print… but I still miss having a phyiscal publication.

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