Comments on: EMI: Consumer Behavior Approach

By: Bookmarks about Brand

Bookmarks about Brand — Wed, 27 Aug 2008 22:30:40 +0000

[...] – bookmarked by 4 members originally found by norero7 on 2008-08-14 EMI: Consumer Behavior Approach http://www.kingsofar.com/2008/07/21/emi-consumer-behavior-approach/ – bookmarked by 5 members [...]

By: Orlando Luckey

Orlando Luckey — Thu, 07 Aug 2008 19:42:14 +0000

I’m not only all for hearing as much as I can of what you’re trying to sell, but also a good description of what you sound like. I admit, I’ve never heard of Dommin. However, after reading the description on here about their vocals (I’m heavy into great vocals and harmonies), I’m going to go check them out.

See, it does work!

Orlando Luckey
Label 19 Records

By: RR

RR — Tue, 22 Jul 2008 06:25:25 +0000

Maybe put that focus and money into letting artist grow and develop within a contract period… Let them write and collaborate for a year or more to make a TRUE album.. put out a great record that isn’t pressured by for instant single iTunes success, and pushed with budget & time constraints. Then maybe you’ll have a successful artist and an album people want to buy to enjoy the entire work not just 30 second song clips online. Not many “Goodbye Yellow Brick Road’s” “Use Your Illusion’s” “Bat Out of Hell’s” “Dark Side of the Moon’s” etc. etc. being released nowadays (well maybe Re masters I guess)… you get the idea…

By: Keith

Keith — Tue, 22 Jul 2008 06:05:21 +0000

The last part is a great point. Consumers really do not have any clue what they like. And just because something’s on their iPod or downloaded on iTunes doesn’t necessarily mean people want more more more of this same thing. Maybe ONE Amy Winehouse is enough.

By: Riley

Riley — Tue, 22 Jul 2008 01:59:50 +0000

I agree that record companies need to post MP3 clips, but not 30-60 samples. These are not enough to fully evaluate a song. They should allow streaming of the whole song. There are some sites like Rhapsody and iLike that offer this service but I believe it should be universal. It would allow the consumers to sample music that they wouldn’t normally be exposed to and consumers will buy something if they like it enough. Some people will inevitably take advantage of this but I feel that they are in the minority. I would buy more music not less if I could sample whole songs.

By: dan

dan — Tue, 22 Jul 2008 00:07:25 +0000

This seems like obvious marketing 101 to me. Production-oriented approach vs market-oriented approach….yeah i’ll take the marketing approach every time

By: paramore

paramore — Mon, 21 Jul 2008 18:16:16 +0000

I would agree to that Dave. Give listeners a sneak preview like a movie trailer.

By: DaveT

DaveT — Mon, 21 Jul 2008 17:57:37 +0000

Record companys need to post MP3 clips of their artisits on their, or someones, website. All I want is 30 – 60 seconds of the tune so I can judge for myself. They need to make this front page on their site, (don’t make me hunt for it) and NO I’m not going to sign up for an account or give you any information for the privledge of listening to the artist/product you’re trying to sell.

This isn’t rocket science. The South-By-South West Music Festival posts MP3s of most of the artists that perform. I work my way through the list, find who I like and go from there.

By: rick

rick — Mon, 21 Jul 2008 17:29:12 +0000

I completely agree that you can never go to consumers when it comes to musical tastes. Ask a 14 year old, and they will tell you Hannah Montana or maybe a Lindsey Lohan.