Lionel Richie, sold 200,000 copies of his “Tuskegee” album, his best debut in 20 years. Madonna‘s “MDNA” album is expected be the number 1 album in the country this week – the final numbers will come in later today. Unlike Lionel Richie, Madonna will bundle album with ticket sales to lock down the number 1 spot.

It turns out that a hefty number of “MDNA” albums weren’t sold the usual way. Madonna’s label, Interscope, and Live Nation, which owns Ticketmaster, bundled the album with her ticket sales. For every ticket sold online to Madonna’s upcoming shows, purchasers automatically receive a copy of “MDNA.” They get a link to a free purchase on ITunes, or they can send in their mailing address for a physical CD. It doesn’t matter if the concert ticket is $52 or $350. It’s a smart marketing move for Interscope. It unnaturally inflates sales, and uses “MDNA” for what albums have become–souvenirs, or loss leaders. (Forbes)

Is it fair to artists on the chart who didn’t “bundle”?

Last year, retailers and others objected when amazon.com did a 99 cent promotion with Lady Gaga for her “Born this Way” album. But Interscope (again Interscope) sold their bulk of CDs in first two weeks. The amazon promotion inflated Gaga’s sales by 440,000 copies to 1.1 million. And then sales tapered off. The Richie album, by the way, is “hot.” So the real test will be whether “MDNA” has legs beyond the promotion.