Madonna’s single Gimme All Your Luvin fell out of the top 50 after launching her new song to an audience of 114 million at the Super Bowl. As far as press and promotion, it doesn’t get better than this. The single has dropped out of the Top 50 in the Official UK and iTunes charts.
The world watched Madonna lip synch her greatest hits at the Super Bowl which received mix reviews.
The Telegraph’s music critic Neil McCormick said the stunt was a “shameless promotion of her return to the pop front line”.
“This was Madonna’s first performance at the Super Bowl, and the “it-girl” of 1980s pop confirmed she is no longer at the height of her popularity or provocative powers with a tame, somewhat leaden performance.” (Indianapolis Business Journal)
Early critics said the only reason Madonna was tapped for the gig was to attract a large share of women viewers for the Super Bowl.
Regardless, It is one of the worst showings in almost three decades of chart hits for the singer in a career that has generated 13 UK number ones. The record executives signed Madonna to a three-album deal earlier in the year are scratching their heads.
Madonna who has conquered the world of music has failed to see the latest trend. The world fell in love with Adele, the exact polar opposite of the material girl who swept the Grammy Awards with her sophomore album that pushed past Whitney Houston’s soundtrack to “The Bodyguard” for the longest command for an album by a woman in the chart’s 56-year history.
Madonna appears on stage like a Gucci-coated cheerleader, carried out Cleopatra-style, by a group of dancers dressed as ancient warriors. Adele sings in front of a band never ceasing to wow her audiences. Nothing flashy. Nothing over the top.
Adele said in an interview:
I like having my hair and face done, but I’m not going to lose weight because someone tells me to. I make music to be a musician not to be on the cover of Playboy.
Madonna should take cues from the new queen of pop.