We frankly hear the line “I am authentic” from artists like Lady GaGa and other celebrities. Are they authentic or calculated personalities?
In fact, marketers and social networking coaches are preaching that to succeed on Facebook and Twitter, we must all “be authentic”.
A proposed panel at next year’s South by Southwest interactive conference promises to teach attendees “how to be authentic and human without embarrassing yourself.”
Artists, politicians, reality television stars, and celebrities are obsessed with authenticity.
“What you can’t do is be told by a social media guru to act authentic and still be authentic,” said Jeff Pooley, an associate professor of media and communication at Muhlenberg College in Allentown, Pa. He said authenticity today is more accurately described as “calculated authenticity” — a k a stage management.
““The best way to sell yourself is to not appear to be selling yourself,” Professor Pooley said. Politicians do it. Celebrities do it. And you, reader, do it every time you tap out a status update on Twitter, Facebook, Google+. ”
Nicki Minaj, the hip-hop singer has adopted theatrical alter egos with names like Roman Zolanski and Nicki Teresa.
“I’m definitely playing a role,” Ms. Minaj explained in BlackBook magazine. “They don’t pay to see me roll out of bed with crust in my eyes, and say, ‘Hey guys, this is me, authentic.’ They pay for a show.”
Key Track: Just Don’t Matter
The Story: 19 year old pop artist Nicole Ferris hails from New Jersey and just finished recording two tracks with The Jam (Lady Gaga) in Los Angeles. The track ‘Just Don’t Matter’ quickly became a Kings favorite.
Key Track: Fever
Placements: MTV’s “The City,” ABC Family’s “Greek,” “Ten Things I Hate About You,” and “Make It Or Break It.” The song “Fever” is also going to be featured in the upcoming summer blockbuster “The Darkest Hour.”
Production: Kate Linne, aka The Spin Silhouette produced her own recordings in her home studio. She has worked with mix/remix engineers Chuck Alkazian (KC Battaglia), David Z (Prince, Lipps Inc.) and Jon King (Throwing Gravity, Darling Parade).
For fans of No Doubt, Garbage and Britney Spears.
Check out the track Girls That Dance by new wave/ dance rock The Perfects.
The self- released album was produced by Nic Hard (The Bravery, The Church)
DJ Richard Vission (Madonna, Lady Gaga, David Bowie), DJ Jen Lasher, Chris Vrenna (U2, Smashing Pumpkins), and Lucian Walker (Christian TV) will appear on new album.
Check out myspace for upcoming dates.
Contact: Shana@monumentalusa.com or firstname.lastname@example.org